Ready To Rank Your Brand?
Search Engine Optimization (SEO) can be confusing and time-consuming. You want to make sure your website is doing everything it can to attract new customers and grow your business. But where do you start? And how do you know if you’re doing it right?
Ranking High on Google
There is no simple strategy for rating highly on Google’s first page, though Google will favor websites where relevant keywords are developed around. In many cases, overusing a single keyword, irrespective of its relevance, can actually harm a website’s search rankings.
Google Rank Changes
If rankings for a particular Internet page or your eCommerce shop have dropped significantly, it can possibly be due to high levels of competition under specific keywords triggered by Algorithm updates in Google, penalties related to poor user experience on mobile, backlinks having weighty penalty attributed to the age or relevance, or out-of-date or unwanted content.
Attracting Local Traffic
By creating an account with Google Business Profile and making listings on sites that show your location and contact information (e.g. Yelp, TripAdvisor, etc.), users will be presented with your location when making a location-based search.